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Research papers

Global cities forum

Global cities resonates with the Frontiers theme of this congress in three ways: • We look at methodological frontiers by exploring the potential for using deliberative research techniques internationally. while much has been said about what...

Catalogue: Congress 2008: Frontiers
Authors: Emily Gray, Julie McQueen
Company: Ipsos MRBI
September 15, 2008
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Citation

Gray and McQueen (2008a, September 15). Global cities forum . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-cities-forum-


Research papers

Once gotten, not forgotten

Lidia Oie, responsible for the Qualitative Studies Area at one of the biggest marketing research enterprises in Latin America, will describe the uses and achievements of deprivation studies. This technique allows to identify the value that a product...

Catalogue: Latin America 2008
Author: Lidia Oie Jiques
Company: Ipsos MRBI
May 13, 2008
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Citation

Jiques, L. O. (2008a, May 13). Once gotten, not forgotten. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/once-gotten-not-forgotten


Research papers

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008
Authors: Simon Staplehurst, Jenny Heak, Andrew Green
Company: Ipsos MRBI
April 9, 2008
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Citation

Staplehurst, Heak and Green (2008a, April 09). Measuring the business elites of India and China. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-business-elites-of-india-and-china


Research papers

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008
Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips
Companies: Ipsos MRBI, American Express Company
April 9, 2008
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Citation

Hong, Yan and Phillips (2008a, April 09). Inside the afluent space. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inside-the-afluent-space


Research papers

Me-Dia or You_Dia?

Everybody is talking about us could well be the song for new media! With explosion of new media options notably online media there has been a general feeling of optimism and opportunism when one looks at the concept of new media. But decisions have...

Catalogue: Asia Pacific 2008
Authors: Duncan Dodds, John Coll, Radhecka Roy
Company: Ipsos MRBI
April 9, 2008
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Citation

Dodds, Coll and Roy (2008a, April 09). Me-Dia or You_Dia?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/me-dia-or-you-dia-


Research papers

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007
Authors: Anjul Sharma, Gareth Pugh
Company: Ipsos MRBI
November 12, 2007
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Citation

Sharma and Pugh (2007a, November 12). Serpents with tails in their mouths. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/serpents-with-tails-in-their-mouths


Research papers

A pint of lager and panel membership

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.A proprietary online panel approach was adopted, to allow weekly reporting to advise...

Catalogue: Panel Research 2007
Authors: Anne Barnsdale, Leo Malagoni
Company: Ipsos MRBI
October 28, 2007
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Citation

Barnsdale and Malagoni (2007a, October 28). A pint of lager and panel membership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership


Research papers

Local jewels and global heroes

This presentation explores globalisation from a marketing and particularly brand management perspective.The Fusion Model distinguishes three different types of brands according to their heritage and link to local or regional cultures and history:...

Catalogue: Congress 2007: Excellence
Authors: Yijun Ma, David Lee, Ute Rademacher
Company: Ipsos MRBI
September 19, 2007
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Citation

Ma, Lee and Rademacher (2007a, September 19). Local jewels and global heroes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/local-jewels-and-global-heroes


Research papers

Measure twice and cut once

Media planning should concern itself with measuring what matters most. This is not the number of media exposure since ad recall does not follow media consumption well, high share-of-voice is not efficient, and advertising does not work in a linear...

Catalogue: WM3 2007
Author: John Hallward
Company: Ipsos MRBI
June 3, 2007
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Citation

Hallward, J. (2007a, June 03). Measure twice and cut once. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measure-twice-and-cut-once